A few years back when I joined Facebook, it was a nice place where I could go and catch up with what my friends were doing and check out the latest photos of their children, dogs, embarrassing moments etc.
Now, however, Facebook is big business and in order to see what my friends have posted I now have to scroll through the posts of the many pages I have LIKED (note: those which actually make it through), but also have to deal with all the SPONSORED POSTS by companies or people who have paid to get their entry into my newsfeed.
Don’t get me wrong, I can understand how Facebook is valuable, if not essential, to businesses today and I am not exempt, as I also have a Facebook page for this blog – but quite frankly I am losing my love for Facebook at a rapid pace as it is becoming more of a chore than a pleasure.
I am not only losing interest from a personal standpoint (for the reasons I mentioned above), but also from a business point of view. You see, as a small business owner, blogger etc you work hard to get those LIKES for your page, which are worth their weight in gold. However, then you find out that although people have LIKED your page this no longer guarantees your posts will even appear in their newsfeeds. In fact, the reach on my own page has mysteriously dropped by 45.5% according to my facebook insights and I have seen others complain that only one tenth of their content is getting through to their fans.
But don’t worry … Facebook has the solution: All you need to do to remedy this dilemma is to boost your posts. In other words, pay Facebook to promote your posts to ensure they reach your audience. Excuse me, but WTF!!
I complained to my husband about this the other day and he replied, “Facebook is a business after all, of course they want to make money!”
Well, I’m sorry Facebook but I would have thought with the 1.11 billion people using the site every month, that your advertising revenue would be rather healthy.
So, for me personally I think my love affair with Facebook is coming to an end and I am starting to wonder if there is an attractive new kid on the block waiting in the wings.
So, throw the ol’ gal a bone here and tell me I’m not alone in this?
Do you think Facebook’s days are numbered and a sparkly, new, attractive replacement is on the way?
I have my fingers crossed.